
Coca-Cola said the World Cup had been "tarnished" by "lengthy controversy".
Seven top officials were arrested in Zurich on Wednesday, among a group of 14 people indicted.
The European body, Uefa, is to meet later to decide whether to boycott Friday's vote for the presidency.
Fifa on Wednesday announced a provisional banfrom football-related activity on 11 of the people involved in the US prosecution.
But it said Friday's vote - in which Fifa president Sepp Blatter is seeking a fifth term - would go ahead.
Out of media player. Press enter to return or tab to continue.Media captionThe BBC's Richard Conway asks: "If the corruption investigations are good news, what does bad news look like for Fifa?"
Mr Blatter, who has not been named in the investigations, issued a statement on the US case, saying: "Such misconduct has no place in football and we will ensure that those who engage in it are put out of the game."
Swiss prosecutors have also opened a separate investigation into the bidding process for the World Cup tournaments in 2018 in Russia and 2022 in Qatar.